CW
Catherine Whitmore
Founding DirectorFounded Westcliff in 2003. Has called over 2,000 auctions and personally negotiated 1,400+ private sales. Fellow of the Australian Property Institute, REIV member.
0419 234 567Founded by Catherine Whitmore in 2003 with one simple promise: every campaign run end-to-end by a principal, never passed to a junior. Twenty-two years on, we've kept that promise — and the listings cap that makes it possible.
Catherine Whitmore opened Westcliff Property on Glenferrie Road in November 2003. The brief was simple: stop being a number in someone else's brand. She'd spent eight years at a national agency and watched too many campaigns lose their character once a property hit the production line — junior agents, copy-paste marketing, vendors phoned by people they'd never met.
Westcliff was built around the opposite. Three principals, never more than thirty active listings at any time, and a cap on individual agent caseload so every campaign gets full attention. The model has been tested against three property cycles since — boom in '07, the GFC, the COVID-era surge — and the vendor satisfaction scores have stayed above 4.8 / 5 every year.
Today we settle roughly $1.2 billion in residential sales a year across Hawthorn, Toorak, Kew, Camberwell, South Yarra and Hawthorn East. We work with vendors moving up, downsizing and divesting estates — and increasingly with buyers' advocate clients on the other side of the table.
Selling a home is the largest financial transaction most people ever go through. It deserves the same care a good lawyer or accountant would bring — discreet, considered, and personally led by someone whose name is on the door.
Founded Westcliff in 2003. Has called over 2,000 auctions and personally negotiated 1,400+ private sales. Fellow of the Australian Property Institute, REIV member.
0419 234 567Joined Westcliff in 2012 after eight years in Sydney's lower north shore. Specialises in apartments and townhouses through the $800K–$2M bracket. REIV member.
0421 876 543Joined as buyer's advocate in 2018. Pre-2018 she was head of acquisitions for a property fund. Handles off-market sourcing and auction bidding for clients.
0438 192 304